Writing the perfect LinkedIn connection request message is both an art and a science. After 15 years of managing thousands of LinkedIn outreach campaigns, we’ve identified the patterns that work—and the ones that don’t.
Why Your Connection Message Matters
Your connection request message is often the first impression you make on a potential client, partner, or customer. A well-crafted message can:
- Increase acceptance rates by 3-5x compared to generic requests.
- Set the stage for meaningful conversations that lead to business opportunities.
- Differentiate you from competitors who send lazy, templated messages.
- Build trust before you even connect.
The Anatomy of a Great Connection Message
1. Personalization is Non-Negotiable
Generic messages get ignored. Always reference something specific about the person you’re connecting with.
❌ Bad: “Hi, I’d like to connect with you.”
✅ Good: “Hi [Name], I noticed your recent post about [specific topic] resonated with me. I’d love to connect and share insights.”
2. Lead with Value, Not Your Pitch
Your connection message isn’t a sales pitch. It’s an invitation to start a relationship.
❌ Bad: “Hi, I’m [Name] and I help companies with [service]. Would you like to learn more?”
✅ Good: “Hi [Name], I saw you’re working on [specific project/challenge]. I’ve helped similar companies in [industry] achieve [specific result]. Would love to connect and share insights.”
3. Keep It Concise
Respect their time. Aim for 2-3 sentences maximum:
- Personal connection or shared interest.
- Brief value proposition (if relevant).
- Clear call to action.
4. Use Their Name Correctly
Double-check spelling. Nothing kills credibility faster than misspelling someone’s name.
Proven Templates That Work
Template 1: The Mutual Connection Approach
Hi [Name],
I noticed we're both connected to [Mutual Connection]. They mentioned you're working on [specific project], and I thought you might find value in [specific resource/insight].
Would love to connect and share ideas.
Best,
[Your Name]Template 2: The Industry Insight Approach
Hi [Name],
I saw your recent article on [topic] and found your perspective on [specific point] particularly insightful. As someone working in [related field], I'd appreciate the opportunity to connect and exchange ideas.
Looking forward to connecting.
[Your Name]Template 3: The Event/Conference Approach
Hi [Name],
I noticed we're both attending [Event Name]. I'm particularly interested in [specific session/topic], and I'd love to connect before the event to share perspectives.
See you there!
[Your Name]Common Mistakes to Avoid
- Being too salesy: Save the pitch for after you’re connected.
- Using templates without personalization: Generic messages are easy to spot.
- Making it too long: Brevity is your friend.
- Asking for too much: A connection request isn’t a job application.
- Forgetting to proofread: Typos kill credibility.
The Science Behind Acceptance Rates
Based on our data from over 10,000 connection requests:
| Message Type | Acceptance Rate |
|---|---|
| Personalized | 45-60% |
| Generic | 10-15% |
| With Mutual Connections | 55-70% |
| Referencing Recent Activity | 50-65% |
Best Practices for Different Scenarios
Connecting with Prospects
Focus on their business challenges and how you might help (without being salesy):
“Hi [Name], I noticed [Company] is expanding into [market]. I’ve helped similar companies navigate [specific challenge]. Would love to connect and share insights.”
Connecting with Industry Peers
Emphasize knowledge sharing and mutual learning:
“Hi [Name], I’ve been following your work on [topic] and appreciate your insights on [specific point]. Would love to connect and exchange ideas.”
Connecting After an Event
Reference the event and create a reason to follow up:
“Hi [Name], Great meeting you at [Event]. I wanted to follow up on our conversation about [topic]. Would love to stay connected.”
The Follow-Up Strategy
Once connected, don’t immediately pitch. Instead:
- Engage with their content: Like and comment thoughtfully.
- Share relevant resources: Articles, tools, or insights they’d find valuable.
- Wait for the right moment: Build rapport before making asks.
Measuring Success
Track your metrics to optimize your strategy:
- Acceptance rate: Aim for 40%+ with personalized messages.
- Response rate: 10-20% of accepted connections should respond to follow-ups.
- Conversion rate: 2-5% should convert to meaningful business conversations.
Conclusion
The best LinkedIn connection message is personalized, concise, and value-focused. It’s not about you—it’s about them. Take the time to research, personalize, and craft messages that show you’ve done your homework.
Remember: Every connection is a potential relationship. Treat each message with the care and attention it deserves.
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