Your positioning statement is the core of your LinkedIn identity. It isn’t just your job title—it’s the answer to the question: “Why should I work with you instead of your competitor?”
The 3 Pillars of Strong Positioning
1. The Who (Target Audience)
If you help “everyone,” you help no one. Be specific.
- Weak: “I help businesses grow.”
- Strong: “I help B2B SaaS founders scale from Seed to Series A.”
2. The What (Unique Problem Solved)
Focus on the outcome, not just the service.
- Weak: “I do LinkedIn outreach.”
- Strong: “I build automated appointment setting systems that fill calendars with 3-5 qualified meetings per week.”
3. The Proof (Authority & Trust)
Why should they believe you can deliver?
- Weak: “I have many years of experience.”
- Strong: “15 years of battle-tested data across 500+ client accounts.”
The Ultimate Positioning Formula
Use this simple template to draft yours:
“I help [Target Audience] achieve [Desired Outcome] by [Unique Methodology] without [Common Pain Point].”
Example: “I help B2B Sales Directors book 10+ discovery calls per month using AI-powered LinkedIn outreach without having to send a single manual message.”
Where to Place Your Statement for Maximum Impact
- Your Headline: This is the first thing people see in their feed. Keep it under 120 characters.
- About Section: The first two lines are critical. Use them to expand on your positioning statement before the “See More” button.
- Connection Invite: Mention your positioning briefly to give the recipient context on why they should accept.
Conclusion
A great positioning statement does the heavy lifting for you. It filters out bad leads and attracts the exact people you want to work with. Take the time to refine it—it’s the highest-ROI writing you can do for your business.
Need help crafting your positioning statement? Contact us to learn how we can help you define and communicate your unique value on LinkedIn.