This is a concise statement of what your company can do for the above prospects. I.e., it's exactly what we're aiming to say in the Introduction Message.

The Positioning Statement is really just a fill-in-the-blanks. Here's the template:

For (target_audience) who need (your_offering), (your_company) provides (differentiating_benefits) because of (the_market_gap_your_differentiating_benefit_fulfills).

This will NOT be sent out, it's an exercise for helping us write your messaging.

With ample new lines, write down each of the benefits of using your product/service.

Some will be generalized, but others should be specific to this exact group of prospects.

We make sure that every message we send is a ringer. This exercise will prepare you for the follow-up message, but it's also essential for us to draft our version of the follow-up message.